PPRR MODEL ANALYSIS OF TRAVEL AGENCIES BUSINESS OPERATIONS AMIDST THE COVID-19 PANDEMIC: BASIS FOR CONTINUITY PLAN
Keywords:
PPRR Model, Travel AgenciesAbstract
The COVID-19 outbreak affects all economic sectors, including tourism in every country. People are encouraged to stay at home, events are canceled, and mass gatherings are prohibited due to the uncertainty and fear resulting from the Pandemic. Subsequently, the travel agency industry has been weakened, with some firms forced to close. The primary goal of this study was to analyze the operation of the travel agencies in the province of Nueva Ecija using the PPRR Model amid the Pandemic. The researchers also identified the problems encountered by the respondents in different aspects of their business and proposed a business continuity plan for their profitability and longevity. The descriptive approach was utilized in this study. The respondents were the managers/owners of different travel agencies operating within the province. Frequency, Percentage, Weighted Mean, and Thematic Analysis using Colaizzi's seven-step method were used to analyzed the data. The study found that most respondents claimed that travel agencies' business operations had been temporarily halted, with revenue losses ranging from 51% to 100%. Nonetheless, the respondents have a backup plan to keep the firm running. It was also found out that the respondents had issues that may be used to create a company continuity strategy.
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