Comprehensive Analysis of eCommerce and Marketplaces: Global Perspectives with Emphasis on the Indian Context
Keywords:
eCommerce, marketplaces, India, consumer behavior, technology, regulatory framework, business strategy, market forces, sustainability, case studiesAbstract
This research paper provides a comprehensive analysis of eCommerce and marketplaces, examining the global landscape with a specific focus on the Indian context. The study explores the evolution and current state of eCommerce, the diverse types of marketplaces, and the role of technological advancements in shaping consumer behavior and business strategies. It delves into the regulatory framework, challenges, and opportunities faced by eCommerce businesses in India. By analyzing case studies and referencing key literature, this paper aims to offer insights into the dynamic interplay between technology, market forces, and regulatory policies that influence the growth and sustainability of eCommerce and marketplaces. The findings contribute to a deeper understanding of the sector's potential and the strategies needed for successful navigation in the competitive eCommerce environment.
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