Show Management Innovation on Wayang Orang Sriwedari as the Public Diplomacy of Indonesia

Abstract

Culture can be an important aspect of public diplomacy. It could also have an impact on a country’s national brand. But living in the globalization era means that there will be more challenges to tackle in terms of culture. Because advanced technology changes the on how people enjoy art. With that, it is needed to innovate to survive in the ever-changing world. Hence, qualitative research is made to see the innovation done to one of Indonesia’s valuable cultures, Wayang Orang Sriwedari. As well as look at how the role of government and people is as important as those inside Wayang Orang Sriwedari, in terms of innovation. The research will specifically focus on innovation in the aspect of show management. Because through show management innovation, Wayang Orang Sriwedari could reach boarder audiences and extend their relations. Resulting on inclusivity of Wayang Orang Sriwedari and strengthening Indonesia’s image in the eyes of global community. Thus innovation in show management plays an important role on strengthening the potential of Wayang Orang Sriwedari as one of Indonesia’s public diplomacy, especially in this globalization era.