A Study on Awareness Towards Trading and Investment Among the Youth of Mangaluru City
Keywords:
Investment, AwarenessAbstract
The younger generation nowadays shows a preference for innovation and technological proficiency. However, when it comes to trading, investment, and financial diversification, we notice a huge deficiency in knowledge and understanding among the youth. They do not possess an inclination toward saving for the future. The so-called investment appetite is found lacking among the youth. School curricula do not give sufficient emphasis to teaching about equity markets to young people. So, the young people show lackluster proclivity with regard to trading and investment when they start earning. So, the researcher felt it necessary to examine the awareness towards trading and investment among youth. The study is conducted with reference to Mangalore City. The primary data is gathered by using a simplified questionnaire with the sample size of 104. The research has found that the respondents in the age group of 25-30 were still not aware of the financial investment avenues or do not know the benefits of long-term investing.
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