IMPACT OF EWOM ON THE AWARENESS FOR ADOPTION OF ELECTRIC CARS: A STUDY OF AGRA CITY
Keywords:
Awareness, KnowledgeAbstract
This paper presents raw inferential statistical data to determine the effect of eWOM on public awareness of the adoption of electric vehicles. A survey was conducted in the Indian metropolis of Agra. Quantitative research methods are used to analyse data. After giving the structured questionnaire to respondents who owned electric vehicles, its validity and dependability were confirmed. Using Smart PLS software and structural equation modelling (SEM), data is presented. The relationship between the main constructions in the data is estimated using SEM path analysis. This dataset reveals a positive relationship between eWOM and the adoption of electric vehicles, as well as satisfaction with range-recharge, cost, government policies, and environmental concerns. However, RRS and CS have demonstrated a negative and insignificant effect on the awareness and efficacy of Electric car adoption.
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